Consumers are always on the lookout for truly innovative products, and this is no different with
Formlabs,
maker of a low-cost 3D printer that was embraced before it even came to
market. But along with innovation often comes ethical or legal issues,
and for the founders of Formlabs, that issue is the potential to use
printers to
create plastic guns.
The Formlabs team behind this innovative product are three MIT
graduate students Maxim Lobovsky, David Cranor and Nate Linder. The
three met in 2009 in MIT's "How to Make (Almost) Anything" class, and
founded Formlabs together in September 2011.
Formlabs shattered its $100,000 goal on Kickstarter, and raised $2,945,885 — making the Form 1 3D printer the
highest-funded tech campaign in Kickstarter history. The Form 1 can be pre-ordered at the discounted price of $3,299 through its
website.
Your products will be delivered in May; all pre-orders for April
delivery are already sold out. Most 3D printers cost tens of thousands
of dollars, so $3,299 is extremely low-cost, to put that price in
perspective.
If you've ever wanted to print 3D objects at home on-demand, now is your chance.
Formlabs
has completed development of the Form 1 3D printer, which is said to
revolutionize the 3D printing landscape. Although there are a lot of 3D
printers in the market today, the Form 1 is innovative and affordable
compared with similar products — it is the highest-resolution low-cost
3D printer and uniquely uses a process called stereolithography.
We chatted with Maxim Lobovsky, who comments on Formlabs' Kickstarter
success, offers some advice for aspiring tech startups and briefly
touches on potential legal issues with 3D printing. Read on for the
highlights.
Q&A With Maxim Lobovsky, Co-Founder of Formlabs
These days, we're seeing more and more 3D printers on the market — what differentiates the Form 1?
The Form 1 is interesting for a couple reasons: 1) It is the highest
resolution desktop printer available by far, and the reason for that is
it uses a different process than any of the other desktop printers out
there. It uses a process called stereolithography, as opposed to all the
other low cost machines that use a process called fused deposition
modeling (FDM) and our process allows for much higher accuracy and
smaller features, and smoother surfaces than the FDM process does. We
brought the technology which is gold standard to 3D printing and was
only available in more expensive printers; we brought that down to a
desktop and low cost. The other reason is that we made a complete
end-to-end system with the software, machine, materials everything
designed to work together, work out of the box; it's not meant to be
maintained by the user. And in the end it is in a different class from
the other desktop machines out there which are really kind of hobbyist,
with our machine the goal is the get great quality output and use it in
some other project.
How do you see the Form 1 changing the tech landscape?
I think there are a lot of applications for 3D printing and Form 1
will contribute to all of those: prototyping for new products, one-off
parts for manufacturing and research, art or jewelry applications; we'll
do all of those things but what we're most excited about is how we'll
actually help people doing what we did, which is doing product
development on a shoestring budget, launching on Kickstarter and stuff
like that. This is actually the perfect tool for people doing a lot of
work like that, so it's kind of a virtuous circle that we've built.
Can you shed some light on your incredible success with Kickstarter?
I think Kickstarter worked really well for us. Initially we were
worried that Kickstarter wasn't perfectly aligned for the prosumer,
higher-end product that we wanted to produce because it sort of looks a
little hobbyist and informal. But I think it worked out great. We really
focused on looking professional and showcasing the product and why it's
innovative. We put a lot of effort into nice photography and a good
video, but you know in the end it really comes down to people
recognizing that this is a new and interesting product, and that's the
most important thing.
Why did your team decide to use Kickstarter instead of similar platforms, like IndieGoGo?
I think Kickstarter is the premier platform at this point; it has the
biggest user base and more importantly for us, because it does some
amount of curation of its projects it generally has higher quality
content I would say, and it's important for us that we're seen in that
light.
What social platforms did you leverage to build awareness of the campaign?
We tried to build it up before the launch by putting up the
pre-launch website and doing teaser stuff on Twitter and that helped to
get a number of people ready to go for when we launched. I think that is
important because Kickstarter is a self-fulfilling prophecy, if you do
well on the first day you get press not just about your product but
about how well you did on the first day. I don't know if it's true, but
it seems like how well you do on the first day really defines the rest
of the campaign. So it is important to be ready to go.
What tips could you give to other tech campaigns using
Kickstarter? Tech campaigns are the second category least likely to
reach their funding goals on Kickstarter, only above dance.
Honestly I think that's a good thing and maybe the ratio needs to be
even lower, because I think typically people aren't raising enough money
or charging high enough prices for their actual hardware products on
Kickstarter
Honestly I think that's a good thing and
maybe the ratio needs to be even lower, because I think typically people
aren't raising enough money or charging high enough prices for their
actual hardware products on Kickstarter. Especially if it is your
first product, people categorically always underestimate all the costs
it's going to take to deliver their product. To generalize, some advice I
could give is you have to prove that you can deliver on your product
and it will do what you say.
Most people have a good idea for a product that somebody wants, and
that part is maybe the less hard part, the harder part is convincing
people that you can do it and it really is what you say it is. The
biggest thing is to do everything well from the graphic design to the
video — high production quality is important. One thing we did and what
other successful campaigns have done was to get industry experts or
people recognized in the field to talk about your video and your
product, I think it helps to get a lot of third party approval. The
biggest thing is tech projects need to get more serious about thinking
about what is it actually going to take to deliver the project they want
and on what timeframe.
Are you worried about any upcoming legal action on 3D printers? Could Joe Schmoe be allowed to print a gun, for example?
I think 3D printing is definitely going to bring up some interesting
questions, copyright and things like that; we're following it as closely
as anybody. Honestly, I think people may be overblowing the whole
situation, I'm generally optimistic and I think things will work out
generally positively. On the gun issue, 3D printers will change some of
that, but generally you can do with 3D printers what you could do with
other tools before, so I don't think 3D printers in everybody's home
means there are going to be guns everywhere. That's not the case.
Watch the video below to see the Form 1 3D printer in action. What
would you print if you had a 3D printer? Let us know in the comments
below.